Parents are being given plenty of reasons to worry about social media. This week, Meta, the parent company of Facebook and Instagram, is defending itself in federal court against allegations from 29 states that its platforms were deliberately designed in ways that encourage children to keep using them, despite potential harm to their well-being. Meta denies the allegations and maintains that it has worked extensively to make its platforms safer for young people.

The lawsuit raises important questions about what technology companies owe our children.

But there is another question I believe we need to ask: Are we teaching our children what to do with the feelings these platforms create? Because protecting our tweens from social media takes more than limiting screen time.

TL;DR

Limiting a tween’s access to social media can reduce exposure, but it cannot remove the comparison culture surrounding them. Children need something more. They need to understand what they are feeling, recognize what may be triggering those feelings, and know how to move through uncomfortable emotions without becoming overwhelmed by them. And that education begins with us.

Our Children Are Watching Us, Too

When we worry about our children’s screen habits, it is easy to focus on the phone in their hands without noticing how often they see one in ours. From a child’s perspective, it probably doesn’t matter whether we are answering an important email, checking the weather, reading the news, scrolling through social media, or watching television. What they see is how frequently screens occupy our attention.

Children learn far more from what we model than from what we tell them. If I ask a child to put down her phone while I continue looking at mine, the message becomes confusing. I may have a legitimate reason for using my phone, but she cannot necessarily see the distinction between my screen time and hers.

This doesn’t mean parents need to abandon technology or feel guilty every time they pick up a phone. It does mean that we need to be conscious of the relationship with technology that we demonstrate. If we want our children to learn that screens have a time and a place, one of the most powerful ways to teach that lesson is to model the behavior that we wish to see from them.

Then comes the comparison.

Social media has changed more than the number of people our children can compare themselves with. It has changed the messages they receive about what is supposedly wrong with them and, increasingly, what they should buy or do to correct it.

Tweens are now encountering anti-aging skincare routines before they have begun to age. They see influencers discussing serums, treatments, wrinkles, pores, weight, makeup, cosmetic procedures, and ways to alter their appearance. Dermatology professionals have raised concerns about children and tweens following elaborate anti-aging skincare routines promoted through social media, even though these products may be unnecessary or inappropriate for young skin.

Consider what that message communicates to a ten-year-old. Before she has had an opportunity to become comfortable with the face she has, she can already be introduced to the idea that there are things about it she should prevent, improve, conceal, or eventually change.

Dove illustrated the deeper problem brilliantly in its Toxic Influence campaign. Mothers watched fabricated videos in which technology made it appear that they were delivering toxic beauty advice to their own daughters. The point was difficult to miss. Children are not simply seeing advertisements. They are receiving persuasive messages through faces, voices, influencers, and online personalities that can feel familiar and trustworthy.

That is why I think describing this merely as “comparison culture” understates what children are navigating. They are growing up inside a commercial culture that can first create insecurity and then offer them something to buy to relieve it.

What concerns me most is what happens after the child puts the phone down. The advertisement may be gone, the influencer may have moved on to another subject, and the screen may even have been turned off, but the feeling the content created can remain. A child may now be wondering whether her skin is good enough, whether her body should look different, whether everyone else has something she doesn’t, or whether changing herself would finally make her feel better about who she is.

This is where limiting screen time reaches the limits of what it can accomplish. We can reduce a child’s exposure, monitor what they see, and teach them to recognize advertising and manipulated content. We also need to help them understand what happens inside them when something they see makes them feel inadequate, excluded, jealous, anxious, or ashamed.

This Is Where Emotional Resilience Matters

Emotional resilience gives children another way to respond. Instead of simply absorbing the message that something about them needs to change, they can begin to recognize the feeling the message created and question where it came from.

We spend years teaching children how to read, write, calculate, and follow rules, yet very few children are deliberately taught what to do when a feeling becomes uncomfortable. They may experience jealousy without recognizing it as jealousy, feel excluded without understanding why it hurts so much, or experience embarrassment that comes out as anger. Online, those emotional reactions can happen quickly and repeatedly, often without a child consciously connecting what they saw with how they suddenly feel about themselves.

Teaching emotional resilience does not mean teaching children that they shouldn’t be affected by what they see. It means helping them recognize the feeling, understand what triggered it, allow themselves to experience it without judgment, and decide what they want to do with it.

The goal isn’t to create children who are immune to influence. It is to help them become aware enough of their internal world that outside influences do not automatically determine how they see themselves. Isn’t this what most parents ultimately want? We know we cannot control everything our children will see, hear, or experience. We want to raise children who can encounter the world, feel what it brings up in them, and still know who they are.

Tween girl looking at her phone, illustrating the challenges of protecting tweens from social media and online influence.
Photo by https://kaboompics.com/ on Pexels.com

Limiting Technology Isn’t Enough

Setting limits around technology is an important part of parenting. We can decide when our children are ready for social media, establish reasonable boundaries around screen time, know which platforms they are using, and pay attention to the content they are consuming. These are meaningful protections, particularly during the tween years.

But protection and preparation are two different things.

Even a child who does not have a social media account lives in a world shaped by social media. Their friends may have accounts. Trends that begin online arrive at school the next morning. Ideas about beauty, clothing, popularity, relationships, and what is considered desirable move quickly from a screen into everyday conversation. Keeping a child off a particular platform may reduce their exposure, but it cannot completely remove them from the culture that platform helps create.

This is why I believe our responsibility extends beyond deciding how much technology our children should be allowed to use. We also need to prepare them for the world they will eventually have to navigate without us standing beside them.

That preparation can happen in ordinary moments. When we encounter an advertisement together, we can talk about what it is trying to sell and, perhaps more importantly, what feeling it is trying to create. When they discover that friends were together without them, we can resist the urge to immediately fix the situation and instead help them understand the hurt, jealousy, anger, or embarrassment they may be experiencing. When our child sees an image that makes them question their appearance, we can help them recognize the difference between what they saw and what they began to believe about themselves because of it. We can also explain how common image editing has become. Filters can smooth skin, reshape faces and bodies, change lighting, whiten teeth, enlarge eyes, and remove the ordinary features that make us human. Even the person in the photograph may not look like the image our child is comparing themselves with. Understanding this gives children an opportunity to question the image before using it as a standard against which to judge themselves.

None of this requires us to make social media frightening or forbidden. It requires conversation, awareness, and a willingness to remain curious about what is happening in our child’s emotional world.

There will eventually be a moment when we are not there to take the phone away, block an account, explain an advertisement, or tell our child that the image they are comparing themselves with has been carefully constructed. The greater protection we can give them is something they can carry into that moment: the ability to recognize what they are feeling, understand what may have triggered it, and make a conscious choice about what happens next. That is the difference between simply limiting a child’s exposure to the world and preparing them to live in it.

What Parents Can Do

Parents have more influence over this than the headlines sometimes make us believe. We cannot control every image our children will see or every message they will encounter, but we can help shape how they understand and respond to those messages.

One place to begin is by looking honestly at our own use of technology. Adults tend to categorize screen time according to what we are doing. We may spend several hours on a computer because we are working, watch television throughout the evening, and use our phones for email, directions, news, banking, or dozens of other legitimate reasons. To a child, however, much of it simply looks like screen time.

This becomes particularly important when we tell our children that screen time is bad for them. If I restrict my child’s phone because I believe she is spending too much time looking at a screen and then spend the rest of the evening in front of my computer or television, I am modeling something that contradicts what I have just told her. I know that I am working on my computer rather than scrolling through social media, but my child may simply see an adult who gets unlimited access to a screen while telling her that screens are harmful.

This doesn’t mean parents should stop working on computers or watching television. It means we need to be more thoughtful about the message our behavior communicates. We can explain the difference between using technology as a tool and using it for entertainment. We can create times when everyone in the family, adults included, puts the screens away. If we want our children to develop a healthy relationship with technology, we need to model the behavior that we wish to see from them.

What the Research Tells Us

The concern surrounding social media and young people isn’t imaginary. The U.S. Surgeon General’s advisory on social media and youth mental health reports that as many as 95 percent of young people ages 13 to 17 use a social media platform. It also reports that 46 percent of adolescents surveyed said social media made them feel worse about their body image.

The American Psychological Association recommends adult monitoring, discussion, and coaching around social media during early adolescence, roughly ages 10 to 14. The APA also specifically cautions about social comparison surrounding beauty and appearance and says adults should consider how their own social media behavior affects adolescents.

This is an important reminder that our children’s relationship with technology does not develop in isolation. They are learning from the boundaries we establish, the conversations we have with them, and the way they see us using technology in our own lives. If we want our children to develop healthy habits around screens and social media, we have to be willing to examine the habits we are modeling for them as well.

The Bigger Conversation

The current lawsuits and public debate surrounding social media are asking important questions about the responsibility technology companies have toward children. Those conversations need to happen, and I hope they result in greater awareness and better protections for young people. At the same time, even the strongest protections will never be able to remove every message, image, influence, or experience that might affect our children.

This is where I believe parents have tremendous power. We are our children’s first teachers, and long before they are old enough to understand algorithms, advertising, or the business behind social media, they are learning from us. We can teach them to recognize when someone is trying to influence them, explain how easily photographs and videos can be altered, and help them understand that the beautiful life presented on a screen rarely represents the entirety of someone’s life. We can also become more aware of the relationship with technology that we are modeling ourselves.

Most importantly, we can help our children understand what happens inside them when something they encounter makes them question their worth. When comparison creates jealousy, when an image creates insecurity, or when seeing friends together creates feelings of exclusion, we have an opportunity to help our children recognize and process those emotions rather than allowing the feelings to quietly become beliefs about who they are.

We cannot prepare our children for life by removing everything that might hurt, disappoint, frighten, or influence them. Eventually, they will encounter something we did not anticipate, and we will not always be standing beside them when it happens. What we can do is give them the emotional skills to understand their own reactions, work through difficult feelings, and return to a sense of who they are.

Perhaps this is where the conversation about protecting children from social media needs to expand. Alongside asking what technology companies should do differently and how much access children should have, we can begin asking how we prepare our children for the feelings that arise from what they see.

A Simple Way to Help Your Child Understand Their Emotions

How we prepare our children for understanding feelings is at the heart of why I write the Bella Santini Chronicles. Bella’s world may be filled with fairies, dragons, magic, and adventures, but the emotions she experiences are very real. She encounters situations she cannot control, feels emotions she does not always understand, makes choices, learns from them, and gradually develops a stronger understanding of herself.

I cannot create a world for young readers in which nothing difficult ever happens to them, nor would I want to. What I can do is give them stories that allow them to experience difficult emotions safely through a character they care about, while opening conversations about what those feelings mean and how we move through them.

As parents, we are faced with much the same task. We cannot remove every difficult influence from our children’s lives, and social media is only one of many they will encounter. We can help them develop the emotional resilience to recognize what they are feeling, understand where those feelings are coming from, and decide what they want to do with them.

Ultimately, I don’t want children to become immune to the world around them. I want them to know themselves well enough that the world around them does not get to decide who they are.

Frequently Asked Questions

Should I keep my tween off social media completely?

Every family and child is different. Age, maturity, temperament, and the platform itself matter. Regardless of the boundaries you establish, conversations about advertising, comparison, online behavior, and emotional responses can begin before your child has a social media account.

How do I talk to my tween about unrealistic images online?

Rather than simply telling them that an image is fake, help them become curious about it. Ask what the image is communicating, what might have been edited or left outside the frame, what the person posting it might want viewers to believe, and how seeing it makes your child feel.

What does emotional resilience have to do with social media?

Social media can trigger feelings including jealousy, exclusion, insecurity, anger, and sadness. Emotional resilience helps children recognize those feelings, understand where they are coming from, and respond to them rather than simply being carried by them.

Should parents monitor their tween’s social media?

The American Psychological Association recommends ongoing adult monitoring, discussion, and coaching around social media for most young people in early adolescence, while balancing monitoring with developmentally appropriate privacy.

What if I haven’t modeled healthy screen habits myself?

Start now. Children don’t need perfect parents. They benefit from seeing adults become aware of their own behavior and make intentional changes. Putting your phone away during a conversation can communicate something powerful: the person in front of me matters more than whatever is happening on this screen.

Recommended Reading

Common Sense Media: Parents’ Ultimate Guide to Social Media
Practical guidance for understanding the platforms children use, setting family expectations, and having conversations about responsible social media use.
Common Sense Media social media resources for parents

Dove Self-Esteem Project: #DetoxYourFeed
This is particularly relevant to the discussion about beauty standards, toxic advice, and the Toxic Influence campaign. It also gives parents tools for talking with children about what appears in their social feeds.
Dove #DetoxYourFeed resources

What Social Media Is Doing to Tween Body Image
This is the strongest internal link by far. You already wrote specifically about filters, influencer culture, social comparison, internalized beauty standards, and how parents can help tweens build resilience. It is almost a companion article to the one we’re writing now.
Read What Social Media Is Doing to Tween Body Image

Why Does My Tween Care So Much About What Other Kids Think?
This takes the reader deeper into the belonging and comparison piece. You discuss why tweens become more sensitive to peer opinions and how social media can intensify the need for acceptance and the pain of rejection.
Read Why Does My Tween Care So Much About What Other Kids Think?

Why Discuss Feelings with Your Kids: A Parent’s Guide
This is the natural follow-on to the central argument we’re making today. It explores how parents can look beneath behavior, recognize the emotional experience underneath it, and help children talk about what they feel.
Read Why Discuss Feelings with Your Kids

About the Author

Angela Legh with her signature on the photo
Angela Legh

Angela Legh is an award-winning author, speaker, and emotional growth advocate who helps children and families build resilience through story. Her acclaimed middle-grade fantasy series, The Bella Santini Chronicles, teaches emotional intelligence and empathy through magical adventures. Through her writing and workshops, Angela empowers parents and educators to nurture emotional safety and strength in children. Learn more at AngelaLegh.com

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